BHAG

BHAGCorporate speak annoys me. This is no big revelation.  But I find it ironic when otherwise politically proper junior executives mindlessly toss around buzzwords that might actually offend the tender ears of their colleagues.

Consider the acronym BHAG, which stands for big, hairy, audacious, goal.  Is it just me, or does this seem to imply that the follicle-challenged are slackers?  I’ll have you know that many a bald person has achieved the pinnacle of success.  Be it the world of business, sports, or academia, polished domes have led the way to greatness throughout history. Oh how soon we toss aside the accomplishments of Captain Jean Luc Picard in the face of the nostalgic conquests of that handsome whoremonger, Kirk.  Klingon Chlamydia is not what was meant by boldly going where no man had gone before.

So what then about BBAG – a big, bald, audacious, goal?  Would that not be equally challenging?  Perhaps the hairless should rise up in protest, take to the streets and march for equality in the arena that is corporate clichés.

No. Chances are they’d get sunburned.  Plus now that I think about it, BBAG, might get confused for ball bag, which would degrade into tea-bagging one’s co-workers and ultimately spark a series of sexual harassment lawsuits.  And no one needs that.